Topley’s Top 10 – January 11, 2022

1. Fang Plus Index Holds 200 Day Moving Average.

FANG fails to top November highs….trades below 200 day most of yesterday but rallies to close above….

www.stockcharts.com


2. Nasdaq Comp Same Story….

Never breaks above November highs….holds 200day yesterday on afternoon rally.

www.stockcharts.com


3. MGC-MegaCap Tech ETF did Break November Highs.

MGC-made new highs and pulled back less than FANG and Naz Comp


4. ARKK Almost Cut in Half Mark.

ARKK approached the -50% from highs levels intra-day yesterday.

www.stockcharts.com


5. Nasdaq Averages Four 5% Pullbacks Per Year Going Back to 1972

Dorsey Wright–The Nasdaq Composite NASD has had a rocky start to 2022, with the index posting its fourth consecutive daily loss on Friday. In fact, the NASD has seen a decline in eight out of the last ten trading days. With Friday’s decline, the Composite has now pulled back over 5% from its closing value on December 27. There were a total of four 5% pullbacks in the NASD during 2021, which is right at the annual average dating back to 1972. There was only a 37-day gap between the last 5% pullback at the beginning of December and the most recent one, which is much quicker than the 92-day average gap between prior pullbacks. This also marks the swiftest 5% pullback since June 2020 at just eleven calendar days.

www.dorseywright.com


6. Pure Growth Factor Had Its Worst Week Ever Relative to Pure Value.


7. This Chart Shows KRE-Regional Bank Stocks vs. S&P to Start 2022 Massive Spike in Outperformance.

Jan 1. 2022 Bank Spike Vs. S&P

www.stockcharts.com


8. Gold and Warren Buffett Even 10 Year Performance.

@Charlie Bilello Same Outcome, Different Paths

It’s no secret that Warren Buffett is not a fan of Gold, having denounced the metal as an investment on numerous occasions.

While there’s no denying Buffett’s huge long-term outperformance versus Gold, over the last 20 years they look exactly alike, with a return of +548%. Same end point, but very different paths getting there (first 10 years belonged to Gold, and the last 10 years to Buffett).

Powered by YCharts


9. Suburban Housing Seeing Favorable Polls

Pew Research-Americans Are Less Likely Than Before COVID-19 To Want To Live in Cities, More Likely To Prefer Suburbs

https://www.pewresearch.org/social-trends/2021/12/16/americans-are-less-likely-than-before-covid-19-to-want-to-live-in-cities-more-likely-to-prefer-suburbs/


10. The Best Job Candidates Are the Best Storytellers

HBR by Kelsey Schurer

Summary.   A successful job interview hinges on a great story. A great story takes the audience on a journey. It has a clear beginning, middle, and end. The “before” version of you was met with a challenge that forced you to learn, grow, and ultimately do something differently. You…more

Where your work meets your life. See more from Ascend here.

Before the pandemic, and I do mean way before, I bought a beautiful suit — deep charcoal gray with a soft silk lining. It was my interview suit.

I’d just graduated from my Master of Fine Arts program and believed that first impressions were all about how we presented ourselves. This, to a degree, is true. But in the interview room, that presentation tends to stay on the surface. Of course, you need to speak intelligently and concisely, and you need the skills and experience to qualify for the roles you’re applying for. Still, as I stared at myself in my nice suit in the mirror, I naively forgot that first impressions extend far deeper.

First impressions are meant to impress. The word “impress” has more than one meaning; the most common is to gain admiration or interest. But to impress also means to imprint, or to apply so much pressure or intent upon something that you leave a permanent mark behind.

If you think about it, the pandemic applied that pressure, imprinting us with the desire to reexamine what’s important in our lives — especially our work lives. Some of us were left with more than just a need to switch jobs, but also a radical wish for more flexibility, money, and happiness in our careers.

If you’re one of the people seeking a new work opportunity, then you’re probably prepping for a job interview (or a few).

Here’s what not to do:

  • Spend all your time memorizing facts about the company and role: Learning as much as you can about the company you’re interviewing with is smart, but everyone does this. The interviewer knows what their company already has, and they’re looking for what you can add.
  • Stay up late considering how you might respond to expected questions: Are you Googling “tips for a successful job interview” and reading the top articles? Rehearsing “your greatest strengths and weaknesses?” Yawn. Instantaneous boredom.
  • Only share the facts of your résumé: Without the context of how you show up when it counts, you won’t impress the interviewer. Your impression will stay at the surface level, leaving the interviewer with no emotional reaction to compel them to take a deeper look at you.

A successful interview hinges on a great story.

We’re all familiar with the most popular interview questions:

  • “Can you tell me about yourself?”
  • “What are your greatest strengths and weaknesses?”
  • “Can you explain a challenge you overcame?”

Every situational question your interviewer asks you can benefit from a great story. And understanding how to tell an authentic story about yourself in a way that leaves a permanent mark — in a way that allows your prospective employer to really see you — is the key to standing out. We all have a story to tell. Whether we’ve overcome an obstacle or learned through a mistake, our work forces us to reach within and surface our inner heroes.

But how do you paint that picture for your interviewers? As a book-writing coach who specializes in the business storytelling realm, my job is to help other people share their authentic stories (and I’ve gone through a fair number of job interviews myself).

What have I learned? A great story takes the audience on a journey. It has a clear beginning, middle, and end. The “before” version of you was met with a challenge that forced you to learn, grow, and ultimately do something differently (the beginning). You made a decision you never would have made before (the middle). Sometimes you succeeded. Other times you failed. Either way, you walked away with a lesson. You survived a challenge and emerged as a more powerful version of yourself (the end).

The Beginning: Choose a story that left a lasting imprint on you.

Every one of us has faced challenges at work. Your task is to unpack some of those moments — something few of us have taken the time to do — and practice relaying them in a compelling and authentic way.

Maybe you saved the day by speaking up when you saw something unjust. Maybe you salvaged a client account with a fantastic idea. Maybe you supported your coworker through a difficult day. Or maybe from time to time you’ve failed, walked away recognizing your mistakes, and are a stronger and more strategic performer as a result.

Remember that we’re all human, and sometimes we don’t always slay the monster — that doesn’t mean we aren’t heroes. Telling our interviewers stories of both successes and failures helps us stand out as emotionally intelligent and self-aware candidates. We each have ways, big and small, in which we’ve grown through difficult times.

To begin telling your story, start by outlining one of these instances, and do your best to choose a moment that connects to the question at hand.

For example, put yourself in the interviewer’s shoes. Pretend you have just asked me the question: Can you talk about a time when you had to overcome a challenge? Let’s say I’ve done my research and I know that “resilience” and “emotional intelligence” are qualities that your company values. To answer your question in a compelling way, I would choose a story that displays those skills and begin by explaining the obstacle I had to overcome:

During my first summer as a journalist at a local newspaper, I was assigned to photograph a festival. You should probably know now that I’m not a very good photographer, nor have I taken many photographs in my career. But I was a good field journalist, and I had proven to my editor that I could get a story from a crowded event.

The festival was guaranteed to be front-page news for the paper — which meant we needed high-quality photos and coverage. That was my job.

Talking to strangers about all the fun they were having? Piece of cake. Handling a professional-grade camera with a long, heavy lens that was such a big deal it had its own dust cloth and carrying case? That was my worst nightmare.

https://hbr.org/2021/12/the-best-job-candidates-are-the-best-storytellers?utm_campaign=hbr&utm_medium=social&utm_source=linkedin

Topley’s Top 10 – January 10, 2022

1. Marijuana ETFs -50% on Average from Highs.

MSOS-The Largest Weed ETF back to Covid lows

www.stockcharts.com


2. Market Rotation Out of Non-Profit Tech Stocks.

Investors dash out of US tech stocks in powerful market rotation

Source: Financial Times

From The Big Picture Blog

https://ritholtz.com


3. 10 Year Treasury Yield Broke Out of Short-Term Range…..Is 30 Year Next?

30 Year Treasury Yield

www.stockcharts.com


4. Unemployment Rate Drops to 3.9% Pointing to March Rate Hike

Strange Jobs Report Opens Door for March Rate Hike
The headline nonfarm payroll number was a big miss at 199,000 (vs. 450,000 expected). Seasonal adjustment problems may be partly to blame for the payrolls miss, but we expect the December release will also see upward revisions, as alternative data sources report much stronger job growth last month.
Despite the payrolls miss, the rest of the report points to a hot labor market. Most notably, the unemployment rate dropped by 30 basis points to 3.9 percent, which is just 40 basis points above where the Federal Reserve (Fed) expects unemployment to be in the fourth quarter of 2022. We could reach that level as early as this spring with the possibility of reaching 3 percent by December. The tight labor market will increase wage pressure, making a March increase in the overnight rate more likely.
The drop in the unemployment rate was due to a gain of 651,000 people working in the household survey, while the labor force participation rate was unchanged. The unchanged participation rate will add weight to Fed Chair Powell’s comments that a good portion of the participation shortfall is voluntary at this point, meaning that the labor market may already be at or beyond full employment.Most of Remaining Labor Force Shortfall is People 55+ Who Don’t Want to WorkNot in Labor Force by Age and Reason: Dec. 2021 Compared to 6M Pre-Covid Avg.

Source: Guggenheim Investments, Haver Analytics. Data as of 12.31.2021.

 

In another sign of how tight the labor market is, average hourly earnings rose 0.6 percent month over month, 20 basis points higher than expected, and November wage growth was also revised up. This wage data corroborate other data we’re seeing on worker bargaining power, with both the quits rate and small business wage plans at record highs. Powell has repeatedly cited strong wage growth as an upside risk to inflation.

 

Wages Are Booming with Business Signaling More Ahead

Source: Guggenheim Investments, Haver Analytics. Data as of 12.31.2021.

With the unemployment rate likely to reach the Fed’s end of 2022 target within the next few months, and with rising risks of soaring wage growth exacerbating inflation, a March rate hike is increasingly likely.

By the Macroeconomic and Investment Research Group

  • Brian Smedley, Chief Economist and Head of Macroeconomic and Investment Research
  • Matt Bush, CFA, CBE, U.S. Economist, Macroeconomic and Investment Research

https://www.guggenheiminvestments.com/perspectives


5. For Short-Term Traders…Bitcoin the Most Oversold on RSI Since 2020 Crash.

Zerohedge-Bitcoin be the most oversold since the March 2020 crash, surpassing even the furious liquidations observed during the May 2021 crash.

Waiting for the institutional bitcoin inflow?

Looks like you have to wait a bit longer. BTC has several problems when it comes to attracting the “real” institutional flow (we are not talking MSTR nor El Salvador). BTC lacks a shorter term trend and volatility continues to be huge. This is not what institutions are looking for…

Source: JPM

https://www.zerohedge.com/the-market-ear/daretobuy


6. History of Bitcoin Corrections

@Charlie Bilello

Small Coins Crushed

https://twitter.com/charliebilello


7. Crypto Fear and Greed Index at “Extreme Fear” Levels

https://news.bitcoin.com/crypto-fear-and-greed-index-score-hits-5-month-low-analyzed-sentiment-points-to-extreme-fear/


8. States and Local Governments Running Healthy Surpluses.

Barrons-While the U.S. economy is expected to cool in 2022 after a pandemic resurgence, there’s a largely untapped source of hundreds of billions of dollars in potential stimulus that could keep inflation elevated for longer—and it’s sitting with state and local governments. 

State budgets are flusher than ever, benefiting from a Covid-driven combination of an estimated $885 billion in direct federal stimulus, soaring tax revenue, and curbed costs as some state and local services shifted online. State and local receipts were 16% above the prepandemic trend in the third quarter of 2021, according to an analysis by the Committee for a Responsible Federal Budget. State and local noninterest spending, meanwhile, was up just 5%. 

States Could Drive Rising Prices Even Higher. Here’s How.By

Megan Cassella

https://www.barrons.com/articles/inflation-risk-states-stimulus-51641431634?mod=past_editions


9. Half of the U.S. Could Need Glasses by 2050

Myopia, or short-sightedness, is on the rise.

Data from the BHVI predicts that by 2050 almost half of the global population could be affected by Myopia — more than a doubling of the rate from the year 2000.

Has the pandemic made it worse?

With increased amounts of screen-time, it feels intuitive that our eyes might have been put under more strain in the last two years — and there’s a decent amount of scientific evidence to back that up, as myopia has long been associated with spending more time indoors.

Although there haven’t been any conclusive studies in adults since the pandemic, a study of children in Hong Kong from 2021 found that “the rate of nearsightedness that developed during the pandemic more than doubled what was found in a pre-pandemic study of children the same age”. Good time to be a glasses maker.

www.chartr.com


10. Turning Goals into Results

How high achievers attain their goals. 

Posted January 9, 2022 |  Reviewed by Kaja Perina

KEY POINTS

  • Not knowing, not doing, and the knowing-doing-gap keeps us from achieving our goals.
  • A desire-fueled approach enables us to turn our goals into results.
  • Track the percentage of time spent doing focused, productive work towards your goals.

At the start of a new year, we typically take account of what we have accomplished and what we would like to accomplish in the current and coming year(s). We find new determination to set and achieve our goals.

Yet many struggle to achieve the goals they so resolutely desire. We may fall into the blame game – blaming our situation or ourselves for not achieving them. Living through the challenges of the pandemic can make achieving our goals more daunting.

Learning to turn goals into results is important.

Having and achieving goals leads to having and living a life of meaning and purpose. Of the many hurdles that can get in the way of our achieving our goals, broadly speaking they fall into four areas.

Not knowing Sometimes the problem is that we are not clear about what we want. We don’t know what success would look like. So we meander in our efforts. In the absence of clarity, efforts are less directionally focused.

Not doing. Analysis paralysis is the swamp that can suck anybody in, but it is a special hazard for the more intellectually inclined. As they try to maximize and optimize choices, they incur the costs of indecisiveness and inaction. A mindset of risk aversion and reluctance to act leads to the next cause of failure to turn goals into results.

The knowing-doing gap. We know what our goals are at this point, and we often know what to do. But for many reasons, prominent of which is fear, we don’t do the needful. We may not know how to do what is required.

Circumstances change. Sometimes, however, extraneous circumstances beyond our control limit what we can do and force us to change our goals and how to achieve them. Buffeted by circumstances, our priorities change. We encounter losses – health, finances, and relationships – that narrow or close options, forcing us to accept what is, adjust accordingly, and accommodate the new normal.

How to turn goals into results 

There is a straightforward approach to turning our goals into results. It’s much like embarking on a road trip. It starts with having the desire to visit a destination. That leads to doing the required planning and preparation before setting off on the journey. Acknowledging the possibility that we may encounter road closures and detours that delay us can help us focus on reaching our destination. We can apply the same principles at scale to achieve our short-term and long-term goals.

Turning Goals into Results

Source: Rahul Bhandari

Desire is a powerful force of human nature. Advertising, branding, and marketing professionals harness it effectively. You, too, must tap into the power of desire to help you accomplish your goals. Generate within you a burning desire to achieve specific goals. Thinking of this process as strategic intent gives you the heuristic to align all you think and do towards achieving your goal(s). Shift your mindset from resisting what is required to the opportunity and ability to do it. This subtle shift from “I must do this” to “I get to do this” will allow you to take pleasure in and derive additional benefit beyond the task—giving you an added boost to do what is required.

Strategic intent in Sanskrit is known as sankalpa, a heartfelt desire, a solemn vow, an intention, determination, or a one-pointed resolve to do something. A sankalpa is a tool meant to harness the will, and to focus and harmonize mind and body on a specific goal. Your sankalpa is not just your intention. It’s your heartfelt desire: What you are meant to do in the world.

Planning is essential to achieving goals. An effective way of planning is to analyze, prioritize, and develop an operational plan. An excellent place to start is by taking an inventory of where you’re spending your time.

Over 13 weeks, track where you’re spending your time at 15-minute intervals. Then analyze the data by simply grouping the specific activities into types of activity. For example, a senior executive discovered she is spending 30% of her time in meetings she initiates, of which 80% are one-on-one meetings and 20% involve teams of people. Another 20% of her time goes into performance reviews. And so on.

\What percentage of your time are you spending doing focused, productive work towards your goals? This simple analysis gives you insights into what to stop doing, what to prioritize, and when to spend time aligned with fulfilling your desires. You can use the insights to then create a plan–for the year, quarters, months, weeks, and down to what you will accomplish each day and where you’d spend your time in 15-minute blocks. Bringing this intentionality alone provides the nudge to keep you focused on working towards achieving your goals.

Doing what is required is at the heart of achieving your goals. Three capabilities help. First, learn to manufacture time. Focus on the 20% of the effort that will get you 80% of the results. Don’t do that which you can have others do. Delegate. Second, build a team to help you in your journey. Think of elite athletes: They have an entire team of coaches, nutritionists, sports psychologists, and friends helping them prepare for and achieve their goals. Lastly, you don’t have to do everything all at once. Activate the power of compounding. Doing tasks incrementally but consistently over time accrues tremendous outcomes. This is the secret behind overnight success, which takes years of consistent and directionally focused effort.

The power of intentional living

Even the best-laid plans can sometimes be ineffective in helping us achieve our goals. The beauty of intentional living is that we can be agile – we can change our goals, come up with new plans, and take the required action to achieve them. Knowing what your goals are, planning and preparing to achieve them, and then doing what is required consistently is a proven recipe for success.

You’ve got this.

https://www.psychologytoday.com/us/blog/turning-adversity-advantage/202201/turning-goals-results

Topley’s Top 10 – January 07, 2022

1. The Stock Market was Up Big Last Year From Legit Huge Profit Margins.

Negative Manipulationby Michael BatnickOne more thing that stands out in the chart above is margin expansion. Bottom lines were hit last year as the shutdown put the squeeze on businesses. But as the economy reopened, companies found ways to improve their earnings. And that, my friends, is what ultimately drives the market.

https://theirrelevantinvestor.com/2022/01/04/negative-manipulation/

2. Meanwhile if you own a Nasdaq Stock without High Margins…..4 in 10 Nasdaq Composite Names Down -50% from Highs

“Massive Meltdown”: 40% Of Nasdaq Companies Are Down More Than Half From Their HighsBY TYLER DURDEN

In a testament to the narrow breadth of the Nasdaq, and the broader market in general, where as a reminder 51% of all market gains from April through December were just from the five most popular tech names – AAPL, MSFT, NVDA, TSLA, GOOGL – Sundial Research notes that a near-record number of tech stocks have plunged by some 50%, a number that was only surpassed by the March 2021 crash and the global financial crisis.

Roughly four in every 10 companies on the Nasdaq Composite have seen their market values cut by 50% or more from their 52-week highs, while a vast majority of index constituents are mired in bear markets, according to Jason Goepfert, chief research officer at Sundial.

“Whatever the fundamental and macro considerations, there is no doubt that investors have been selling first and trying to figure out the rest later,” Goepfert said in a note and first noted by Bloomberg.

https://www.zerohedge.com/markets/massive-meltdown-40-nasdaq-companies-are-down-more-half-their-highs

3. Gold Less Volatile than Most Alternative Investments

Advisors Perspectives-Frank Holmes

The Great Gold Love Trade Is Alive And Well, As India Buys A Record Amount https://www.advisorperspectives.com/commentaries/2022/01/06/the-great-gold-love-trade-is-alive-and-well-as-india-buys-a-record-amount

4. Bitcoin Next Support Technically $40,000

Ines Ferré https://finance.yahoo.com/news/bitcoin-will-see-its-dot-com-moment-over-next-year-or-two-charts-technician-193524135.html

5. Netflix -22% from Highs and Closes Below 200 Day Moving Average.

www.stockcharts.com

6. Summary of Bond Index Returns 2021

https://www.morningstar.com/articles/1073817/8-charts-on-2021-market-performance

7. Household Net Worth 20+ Year Record Gain Last Year

From Advisor Perspectives https://www.advisorperspectives.com/commentaries/2022/01/06/growth-cycle-outlook-2022-will-not-be-2021

8. Great Resignation in Healthcare

9. Change the Color of Your Car in the Flick of a Button

BMW just unveiled its first color-changing car, and you have to see it to believe it

BMW’s color-changing concept car is known as the “iX Flow featuring E Ink.” It was shown off at the Consumer Electronics Show in Las Vegas, Nevada this week. BMW

  • BMW unveiled a wild new concept at this year’s big tech trade show: A color-changing car.
  • Drivers can change the color of the car at the touch of a button, instantly, the automaker said.
  • Videos depicting the car changing color in real time are stunning.

Get the latest tech news & scoops — delivered daily to your inbox.

Luxury German carmaker BMW debuted a fascinating and futuristic new concept at this year’s Consumer Electronics Show: A car with the ability to change colors on-the-fly.

Rather than standard metal panels, the concept car features e-ink technology — the same tech that’s used to power Amazon’s wildly popular e-reader, the Kindle — as a means of changing colors in an instant.

The concept was shown off in real time with a modified version of the BMW iX, the company’s new flagship electric SUV, during CES this week in Las Vegas.

Attendees captured stunning videos of the car changing color in real time:

And a few media outlets got a closer look at the vehicle going through all sorts of wild color changes, which demonstrate a variety of different patterns that could be applied:

Beyond the car’s panels, there are also e-ink panels in the wheels that enable those to change as well.

“In the future, BMW customers may change the color of their car with the push of a button,” BMW project lead Stella Clarke said in a video announcing the new prototype.

When that future is remains to be seen: BMW didn’t say when the “Flow” technology it debuted this week is coming to any of its cars, but it stands to reason that it would arrive on the upcoming BMW iX model first.

The company’s first all-electric SUV is scheduled to begin arriving to pre-order customers this March.

Check out the full presentation from BMW right here:

https://www.businessinsider.com/bmw-just-unveiled-first-color-changing-car-video-2022-1

10. 3 Fundamentals of Marketing You Must Understand to Reach the Hearts and Minds of Your Customers

Marketing isn’t a panacea for your business, but it can help you grow bigger than you ever imagined.

By Scot Chrisman June 7, 2021

Opinions expressed by Entrepreneur contributors are their own.

Many “influencers” and self-proclaimed guru’s on the internet would have you believe that marketing is the solution to all of your issues in business. Unfortunately, the marketing industry is full of under-educated media buyers who are after your money because their “guru” told them they could make $10k a month by selling you ads on an open-source platform.

These platforms are created with the ability to hyper-target who sees your ads and when. It allows you to place ads in front of a demographic of people that could be your ideal customer based on their(the advertising platform’s) psychographic data, and the hope is that you’ll get leads.

By: JobsOhio

While, in theory, this sounds like a magic pill… a panacea for all of your business problems, it’s not quite how the world of marketing works. A majority of the prospects who will buy your product won’t do it the first time they see it.

Use these three marketing fundamentals to guide your marketing decisions and create marketing campaigns that convert customers into lifetime fans.

1. Marketing is about finding and understanding a market in need

Many marketing agencies would have you believe that your ideal customers are always on the platform that they happened to be best at ad buying on. That “Facebook has billions of users, so your ideal client is definitely on there.” While it might be, many people ignore ads on Facebook and are afraid of their data and privacy. For many people who may be your ideal customer, clicking on Facebook advertisements isn’t even a risk they’re willing to take.

Finding a market in need involves these things:

  • Understanding who the ideal customer is for your product or service
  • Understanding where those people spend time and how they choose to spend their money
  • Understanding how to place educational content in front of those people to help them understand why you’re the best option for them.

Marketing is not advertising. Ensure you understand the market before you spend your money on advertising with the assumption that it will be a magic bullet for your business. Look at where your competitors are advertising and how they’re doing it. Examine where your customers are spending their time and what their spending habits are. Research how they make their buying decisions. Utilize this information to create a true marketing strategy instead of guessing and wasting your valuable capital on guesswork and loose principles.

2. Marketing is about communicating with your potential customers

Marketing is a process of communication more than anything. Communication is about understanding each other’s point of view, not telling the other party why you’re right. Many companies will assume marketing is about telling their customers exactly why to buy their product or service… and it is, but it’s about more than that. It’s about communicating with your customers to ask what they want. It’s about learning about how you can serve them better.

Once you’ve found your market, find ways to communicate with them. This is a two-way street; offer a lead magnet, ask for direct feedback on that lead magnet, and ask them how they would ideally see their problems solved. Utilize both means of communication as a company, tell them about what you offer as well as asking for their input.

The more you can show your customers that your care about who they are and how they would like to be treated(within reason), the more you’ll earn their trust and word of mouth promotion. Utilize the channels of communication that you have to gain valuable insight and information about your customers.

See your customers as human beings with real needs and real struggles. They need empathy. They’re not just potential dollar signs. They’re people who deserve to be seen, heard, and valued. Understand and implement this, and you’ll stand head and shoulders above the crowd of other companies vying for their attention and money.

3. Marketing is a process of education

Many marketing agencies would have you believe that if you can just show your prospects the right offer, you’ll get leads. This is true but a giant waste of marketing dollars and effort if you’re not in a hot market. Often as entrepreneurs, we’re not selling a revolutionary product. We’re able to take an existing product or service and make it a little bit better.

This is at the heart of entrepreneurship, making things better… But it can make finding a hot market harder than those who have a truly revolutionary product. Entrepreneurs and businesses compete for the attention of their customers and clients. It’s once you’ve gained their attention that you can also earn their trust.

Consumers buy from people and companies that they know, like, and trust. Just like you, it’s hard to trust the stranger on the street trying to sell you… anything, so why would you expect yourself to be different? Certainly, you’d trust the food truck with great branding and a welcoming face if you’re hungry and leaving the bar, right? They’ve done their research and have placed themselves in a hot market with a professional presence.

Would you buy the same food from a stranger on the street with no food truck or professional presence after walking out of Chipotle? Not likely. But if they handed you a small flyer about who they are, why they do what they do, how they source all of their ingredients locally, and how they give back to the community, would you be intrigued to check it out next time instead of Chipotle? If you’re the right prospect, the answer would be yes.

If you’re in the wrong market or miss the timing, it’s not likely that your customers will want to buy from you at that very moment. That said, you can still educate them as to why you might be a better choice next time.

Use education to draw your ideal customers closer to a decision to buy. Don’t just throw your offer in front of them every time you get the chance. Spend time educating your prospects and allow them to make a new choice once they’ve learned why it’s advantageous for them.

Marketing is something that takes research, time, and understanding. It requires patience, compassion, and empathy. And it’s not about forcing or willing your product into the hands of your customers. It’s about understanding what they truly need and giving it to them in a way they admire and respect. Use these fundamentals to guide your next marketing campaign and see what new doors it opens up for your business.

https://www.entrepreneur.com/article/369736

Topley’s Top 10 – January 05, 2022

1. New Mayor in New York City…..NYC REIT Index Doubles +100% in a Month

America Needs NYC..Good Luck Mayor Adams

Dave Lutz Jones Trading Eric Adams declared New York City “open and alive” despite a record-breaking viral surge, in his first address as the city’s 110th mayor.  “I take this important office at a time of great challenges for our city,” Adams said Saturday in an inaugural speech at City Hall. He said he’d been sworn earlier in at Times Square because he “wanted New Yorkers and the world to be reminded of two things.”  The NYC REIT was on fire the last 2 days of 2021


2. Tech Software ETF -15% Correction.

www.stockcharts.com


3. 10-Year Treasury Yield 1.35% to 1.63% Since December 1

The most watched chart for 2022….

www.stockcharts.com


4. Bitcoin to U.S. Dollar Chart

Bitcoin trading straight down vs. U.S. dollar since November 2021

www.stockcharts.com


5. Bitcoin Now 20% of the “Store of Value Market”

Goldman estimates that Bitcoin’s float-adjusted market capitalization is just under $700 billion. That accounts for 20% share of the “store of value” market which it said is comprised of Bitcoin and gold. The value of gold that’s available for investment is estimated at $2.6 trillion.

Yahoo Finance Anchalee Worrachate https://finance.yahoo.com/news/goldman-says-bitcoin-100-000-201521761.html


6. Byron Wien’s Famous Ten Surprises for the Year….

Business Wire  https://www.businesswire.com/news/home/20220103005259/en/Byron-Wien-and-Joe-Zidle-Announce-the-Ten-Surprises-of-2022

More Important…How did last year’s predictions turn out?

Marketwatch While the pair have published their list of 2022 surprises, it might be more informative to review last year’s surprises.

  • “Former President Trump starts his own television network and also plans his 2024 campaign.” He certainly seems to be gearing up for a 2024 run. As for the TV network, there’s none in existence as yet, though the Trump Media & Technology Group has been formed on paper at least, hired Rep. Devin Nunes to be its chief executive, and has agreed to be acquired by special-purpose acquisition company Digital World Acquisition Company DWAC, +1.03%.
  • “Despite the hostile rhetoric from both sides during the U.S. presidential campaign, President Biden begins to restore a constructive diplomatic and trade relationship with China. China A shares SHCOMP, -0.20% lead emerging markets higher.” The diplomatic mending is still in its infancy, though what Wien and Zidle didn’t seem to account for was China derailing its own stock market with aggressive regulation.
  • “The success of between five and ten vaccines, together with an improvement in therapeutics, allows the U.S. to return to some form of ‘normal’ by Memorial Day 2021.” Mostly correct, even if some of the details, like spectators at the Olympics, didn’t materialize.
  • “The Justice Department softens its case against Google GOOGL, -0.41% and Facebook FB, -0.59%, persuaded by the argument that the consumer actually benefits from the services provided by these companies.” No sign of that, and many expect tougher action by U.S. authorities this year.
  • “The economy develops momentum on its own because of pent-up demand, and depressed hospitality and airline stocks become strong performers.” Right on the economy, mixed on stocks — the JETS JETS, +1.47% exchange-traded fund, for instance, peaked in March, while leisure stocks PEJ, +0.28% enjoyed strong gains but did underperform the S&P 500 SPX, -0.06%.
  • “The Federal Reserve and the Treasury openly embrace Modern Monetary Theory as their accommodative policies continue.” The rise of inflation stamped this trend out.
  • “Even as energy company executives cut estimates for long-term growth, near-term opportunities are increasing. The return to ‘normal’ increases both industrial activity and mobility, and the price of West Texas Intermediate oil rises to $65/bbl.” A good call here, with WTI CL.1, +1.49% surging 55%.
  • “The equity market broadens out. Stocks beyond health care and technology participate in the rise in prices.” Participate, yes, but the market was still overwhelmingly tech-focused.
  • “The surge in economic growth causes the 10-year Treasury TMUBMUSD10Y, 1.652% yield to rise to 2%.” Directionally correct, though a half-point off.
  • “The slide in the dollar turns around.” It sure did, with the WSJ dollar index BUXX, 0.01% jumping 5%.
This investing legend has been predicting surprises for the last 37 years. Here’s how he did last year — and what he’s forecasting now
https://www.marketwatch.com/story/this-investing-legend-has-been-predicting-surprises-for-the-last-37-years-heres-how-he-did-last-year-and-what-hes-predicting-now-11641292134?siteid=yhoof2

7. Surgical Robotics Market 21.6% CAGR 2021-2028

Grand View Research-The global surgical robots market size was valued at USD 2.3 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 21.6% from 2021 to 2028. Growing adoption and acceptance of Minimally Invasive Surgeries (MIS) owing to benefits, such as shorter hospital stays, and the introduction of cost-effective & flexible surgical robots by new players are some of the key factors driving the growth of this market. In addition, the increasing penetration of international players is positively impacting the market growth. Furthermore, the rising number of knee and hip replacement surgeries performed due to the high prevalence of arthritis, bone-degenerative diseases, osteoporosis, and related injuries is projected to drive the market growth.

https://www.grandviewresearch.com/industry-analysis/surgical-robot-market


8. Mercedes says its electric concept has 620 miles of range and seats made with mushrooms

Found at Morningbrew https://www.morningbrew.com/daily

Peter Valdes-Dapena, CNN Business

The new Mercedes-Benz EQS is a game changer

(CNN)Mercedes has unveiled a new all-electric concept car, the EQXX, that the company claims can go 620 miles on a single charge. The futuristic luxury car is also made with a host of innovative recycled and sustainable materials including mushroom fibers, ground up cacti and trash such as food scraps.

A rendering of the Mercedes-Benz Vision EQXX.

Mercedes’ range claim for this concept vehicle is based on computer simulated testing, not actual driving, the company said. If the claim is accurate, though, the EQXX would be able to drive farther on a single charge than a Toyota Prius hybrid can travel on a full tank of gas, according to United States Environmental Protection Agency estimates. The Prius can only manage 588 miles. It’s nearly as far as the 644 miles that a diesel-powered Chevrolet Suburban can go on a 28-gallon tank of fuel. It’s also much farther than any other electric car currently available in the United States, according to the EPA.

Mercedes plans to demonstrate the car’s range in an actual driving test this spring, the company said.

Mercedes has said it intends for half its sales to be electric cars by 2025 and, by 2030, for the brand to be virtually “ready to go all electric.” Mercedes referred to the EQXX as a “technology blueprint for series production.” Mercedes plans to put a car with the EQXX’s battery and electric motor technology, as well as some of the car’s other features, into production in 2024, said Markus Schäfer, chief technology officer of Mercedes’ parent company Daimler.

The Mercedes-Benz Vision EQXX concept car lacks the traditional grille seen on Mercedes cars today.

The EQXX achieves its remarkable range with a battery pack that is half as large and 30% lighter than the one in the Mercedes EQS, the German automakers current fully electric sedan, while storing the same amount of energy, according to Mercedes. At 620 miles, or 1,000 kilometers, the EQXX would provide about 133 miles more driving distance on a charge than the EQS based on European range estimates for that car.

The EQXX gains those extra miles largely through efficiency, according to Mercedes. Mercedes claims the EQXX can travel more than 6 miles per kilowatt hour of electricity. That’s almost three times farther per kilowatt hour than a Tesla Model S Long Range, according to US EPA estimates. A kilowatt-hour is a unit of electrical energy stored in a car’s battery so miles per kilowatt hour is like miles per gallon for a gasoline car. The figures are much lower, though, because a gallon of gasoline contains almost 34 kilowatt hours of energy.

To reach that level of efficiency, Mercedes designers focused on aerodynamics. The EQXX has a drag coefficient of just 0.17, which is sightly more aerodynamic than a properly thrown football. It’s also more aerodynamic than today’s Mercedes EQS which, while still very aerodynamic, has a drag coefficient of 0.20. A Porsche 911 Turbo has a drag coefficient of 0.33, according to Porsche.

The car is also designed to be as light as possible, according to Mercedes. Besides the relatively light battery pack it has wheels made from magnesium, and aluminum brakes. Springs in the EQXX’s suspension are made from glass-fiber reinforced plastic instead of metal.

 

Much of the Mercedes-Benz Vision EQXX’s extreme efficiency comes from attention to aerodynamics.

The EQXX’s body includes a web-like subframe designed to have metal only where it’s actually needed for structural integrity and crash safety. Empty spaces in the frame are filled in with a material called UBQ, created by an Israeli startup. UBQ is made from landfill waste that can include things like mixed plastics, cardboard, gardening waste and even diapers, according to Mercedes-Benz. Solar panels in the roof supply supplemental energy for things like air conditioning, lights and the car’s touchscreen systems reducing demands on battery power.

Besides the UBQ filler material in the body, the EQXX also utilizes sustainable materials in other parts of the car. A leather-like material made from mycelium, the underground root-like structures of mushrooms, is used in the seat cushions. Another leather substitute, made from pulverized cactus fibers, is used elsewhere in the interior. The carpets are made entirely of bamboo fiber, according to Mercedes.

Inside, the EQXX has an enormous touchscreen that stretches all they way across the dashboard. Unlike the ultra-wide “screen” in the EQS, which is actually three smaller screens under a single sheet of glass, the one in the EQXX really is a single four-foot wide screen. To save energy, unused portions of the screen dim.

Mercedes engineers and designers have also tried to give the car’s voice-control system more personality with a lifelike voice that’s more emotionally expressive. The system is represented by a human-shaped avatar made up of tiny stars. The figure is modeled on the young Mercedes Jellinek, the daughter of Emil Jellinek, an early (and particularly demanding) customer of Daimler, now Mercedes’ parent company.

In 1900, he commissioned a new sports car model that he insisted be named after his daughter. The car was such a success that her name later became attached to every car the company made.

Mercedes says its electric concept has 620 miles of range and seats made with mushrooms – CNN


9. OSU research finds way to scrub carbon dioxide from factory emissions, make useful products

Found at 1440 blog https://join1440.com/

CORVALLIS, Ore. – Carbon dioxide can be harvested from smokestacks and used to create commercially valuable chemicals thanks to a novel compound developed by a scientific collaboration led by an Oregon State University researcher.

Published in the Journal of Materials Chemistry A, the study shows that the new metal organic framework, loaded with a common industrial chemical, propylene oxide, can catalyze the production of cyclic carbonates while scrubbing CO2 from factory flue gases.

Carbon dioxide, a greenhouse gas, results from burning fossil fuels and is one of the primary causes of climate change. Cyclic carbonates are a class of compounds with great industrial interest, meaning the findings are a boost for green-economy initiatives because they show useful products such as battery electrolytes and pharmaceutical precursors can be derived from the same process deployed to clean emissions from manufacturing facilities.

The new, three-dimensional, lanthanide-based metal organic framework, or MOF, can also be used to catalyze cyclic carbonate production from biogas, a mix of carbon dioxide, methane and other gases arising from the decomposition of organic matter.

A catalyst is a substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change, and lanthanides are a group of soft, silvery-white metals whose applications range from night vision goggles to flints for cigarette lighters.

Examples of lanthanides include cerium, europium and gadolinium.

“We’ve taken a big step toward solving a crucial challenge associated with the hoped-for circular carbon economy by developing an effective catalyst,” said chemistry researcher Kyriakos Stylianou of the OSU College of Science, who led the study. “A key to that is understanding the molecular interactions between the active sites in MOFs with potentially reactive molecules.”

A MOF is an inorganic-organic hybrid, a crystalline porous material made up of positively charged metal ions surrounded by organic “linker” molecules, in this case lanthanide metals and tetracarboxylate linkers.

The metal ions make nodes that bind the linkers’ arms to form a repeating structure that looks something like a cage; the structure has nanosized pores that adsorb gases, similar to a sponge. MOFs can be designed with a variety of components, which determine the MOF’s properties.

Lanthanide-based materials are generally stable because of the relatively large size of lanthanide ions, Stylianou said, and that’s true as well with lanthanide MOFs, where the acidic metals form strong bonds with the linkers, keeping the MOFs stable in water and at high temperatures; that’s important because flue gases and biogas are hot as well as moisture rich.

The lanthanide MOFs are also selective for carbon dioxide, meaning they’re not bothered by the presence of the other gases contained by industrial emissions and biogas.

“We observed that within the pores, propylene oxide can directly bind to the cerium centers and activate interactions for the cycloaddition of carbon dioxide,” Stylianou said. “Using our MOFs, stable after multiple cycles of carbon dioxide capture and conversion, we describe the fixation of carbon dioxide into the propylene oxide’s epoxy ring for the production of cyclic carbonates.”

Cyclic carbonates have a broad range of industrial applications, including as polar solvents, precursors for polycarbonate materials such as eyeglass lenses and digital discs, electrolytes in lithium batteries, and precursors for pharmaceuticals.

“These are very exciting findings,” Stylianou said. “And being able to directly use carbon dioxide from impure sources saves the cost and energy of separating it before it can be used to make cyclic carbonates, which will be a boon for the green economy.”

David Le, Ryan Loughran and Isabelle Brooks of the College of Science collaborated on this research, as did scientists from Columbia University and the University of Cambridge.

The College of Science and the OSU Honors College funded the study.

About the OSU College of Science:  As one of the largest academic units at OSU, the College of Science has seven departments and 12 pre-professional programs. It provides the basic science courses essential to the education of every OSU student, builds future leaders in science, and its faculty are international leaders in scientific research.

https://today.oregonstate.edu/news/osu-research-finds-way-scrub-carbon-dioxide-factory-emissions-make-useful-products?utm_source=join1440&utm_medium=email


10. 10 Ways That a Sense of Purpose Can Change Your Life

Better health, higher life satisfaction, and greater resilience.– Elaine Shpungin Ph.D.

KEY POINTS

  • One of the best predictors of happiness is having a purpose in life.
  • Sense of purpose may improve resiliency, life satisfaction, health, academic and work success, and even longevity.
  • Seeking our purpose may change our trajectory.

This season we are tackling the four pillars of resilience:

  • Purpose and Meaning
  • Beliefs and Mindset
  • Habits and Practices
  • Relationships and Supports

In the last post, we examined the protective power of traveling back in time to assign strength-based meaning to past struggles. In this post, we will take a look at the importance of cultivating purpose in both our daily interactions and larger life pursuits.

Anthony Burrow, the author of “The Ecology of Purposeful Living Across the Lifespan,” describes purpose as the why that propels us forward, the reason we do what we do, the inspiration we have for being in this world. The John Templeton Foundation gives this fancy definition: Purpose is a stable and generalized intention to accomplish something that is at once personally meaningful and at the same time leads to productive engagement with some aspect of the world beyond the self.

Purpose combines the why behind what we do with a long-term desire to make a dent in the world.

Source: Elaine Shpungin (Conflict 180)

Let’s say you are a teacher. To “be a teacher” would not be your purpose but a vehicle for your purpose. The answer to “Why do you want to teach?” combined with “How might that make a positive contribution to the world?” would begin to give us hints about your purpose. For instance:

  • To inspire kids to read, which might open up new horizons in their lives.
  • To help kids enjoy math, which may help create more math-savvy citizens who don’t get exploited.
  • To expose kids to Spanish, so they can be better neighbors and global citizens.
  • To instill a life-long commitment to health by making exercise fun.

Having a sense of purpose predicts a multitude of positive outcomes that allow us to overcome obstacles, thrive in tough situations, and live healthier lives.

Below is a list of some of these outcomes, arranged in a Top 10 Countdown (though many of them were a tie for me). Some references are included within each section; others can be found in the larger summaries found at the bottom of this post.

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Top 10 Ways Purpose Can Change Your Life

10. May be related to higher income over time. A nine-year study of 6,000 American adults showed that people who rated themselves as having higher sense of purpose had higher incomes at the start of the study and increased their income more over time, compared with their peers who said their life felt more “aimless.” (However, we also know that higher income leads to increases in wealth through other pathways, such as investments, avoidance of fees, and less participation in predatory practices.)

9. Makes us more likable. A 2010 study showed that people who self-reported a more meaningful life were rated by others as more likable, more desirable conversation partners, more attractive, and having more “friend” potential.

8. Helps us be more even-keeled. Having a sense of purpose seems to help us stay off the emotional roller coaster of despair and joy caused by outside events, potentially creating more equanimity and peace in our lives.

7. Helps our brains resist aging and dementia. A 2015 study of 453 seniors in their 80s found that, after they died, those who had “a strong sense of life purpose were 44 percent less likely to have suffered major brain tissue damage, infarcts visible to the naked eye.” A series of studies by Patricia Boyle’s team at the Rush Alzheimer’s Disease Center also found astounding effects of Purpose in Life (PIL) on dementia symptoms. “After following more than 900 older people at risk for dementia for seven years, they found that those with a high PIL were only half as likely to develop Alzheimer’s disease than those with a low PIL. And were 30 percent less likely to develop mild cognitive impairment.”

6. Helps us live longer. Several studies suggest that a sense of purpose is related to longevity. For instance, one five-year longitudinal study found that older adults with a higher sense of purpose had a “substantially reduced risk of mortality,” even after controlling for differences in previous conditions, depression symptoms, and income.

5. Improves our health. Related to #6 above, purpose in Life (PIL) has been shown to dramatically lower the risk of heart attack, stroke, and cardiovascular diseases, and reduce the likelihood of developing a sleep disorder. In a correlational study, older women who scored higher on a measurement of purposeful well-being (sense of purpose, autonomy, environmental mastery, and other constructs) had lower levels of daily cortisol (a stress hormone) and lower inflammatory responses.

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4. Improves academic success. Students who rate themselves as having more purpose have better outcomes including increased persistence, a sense of self-efficacy, time spent studying, and satisfaction with school. Students who felt more connected to their purpose at the beginning of a college semester were more likely to exhibit “grit” or stick with it when things became difficult.

3. Increases work satisfaction and success. For instance, hospital custodians who believed they were an integral part of the hospital’s mission of saving lives and improving people’s health, had greater work satisfaction than those who believed they were doing a menial or technical job. A 2016 international study of over 26,000 LinkedIn members found that employees with a higher sense of purpose had more satisfaction, self-efficacy, and leadership opportunities.

2. Protects us from some of the negative effects of stressful events such as COVID-19cancer treatmentbereavement, financial recession, surgerydaily stressors, looking at upsetting picturesstressful social situations, and being the only minority in a majority group. On the flip side, people with low sense of purpose have been found to be more likely to experience depression, addictionanxietyloneliness, and boredom (see Templeton review below).

1. Helps us experience more hope, optimism, and life satisfaction. According to the extensive Templeton Foundation report on the Psychology of Purpose, “Purpose is a central component of most leading conceptions of optimal human development and psychological well-being (Bronk, 2013).” The report summarizes numerous studies showing that being connected to one’s purpose increases satisfaction in life, sense of efficacy, self-esteem, and hope in both adults and youth. Sense of purpose (especially with a prosocial focus) may be particularly potent in changing the trajectory of young people’s lives. Youth from low-income backgrounds experience similar levels of purpose and positive outcomes as youth from higher-income backgrounds, and can find meaning in their hardships. Teens who pursued meaningful lives “beyond self-gratification” experienced less depression a year later than those who were not connected to a sense of purpose. However, research also shows that purpose is important in midlife as well.

As stated by the Templeton report, although there are some exceptions, “Researchers have found that across the ages, one of the best predictors of happiness is having a purpose in life.”

Facebook image: Alliance Images/Shutterstock

https://www.psychologytoday.com/us/blog/peacemeal/202110/10-ways-sense-purpose-can-change-your-life?collection=1122097

Topley’s Top 10 – January 04, 2022

1. During the Entire History of the United States 70% of its Current Debt was Added in the Last 14 Years

https://twitter.com/NorthmanTrader


2. With Debt So High …Interest Rates Staying Low….The Short Bonds Trade Still Has Not Worked.

TBF short the 20 year treasury thru ETF back to 2020 lows.

www.stockcharts.com


3. Asian High Yield Market Detaches from Rest of World.

Guggenheim

Are High-Yield Markets Misjudging Evergrande Risk? | Guggenheim Investments


4. Energy Inventories are at Lowest in 5 Years but Intensity of Consumption has Slowed.

Blackrock-Energy prices are high, or at least higher than consumers have been used to in many years. Supporting prices into 2022 are inventories that are the lowest in five years, corporate capital expenditures that are at their lowest levels in 15 years, and spare capacity that is also relatively low. But spare capacity doesn’t need to be as high in a world that is unlikely to return to pre-Covid demand trends due to demand substitution (see Figure 9). The 1970s-style right tail in oil is capped by some structural forces, meaning energy prices aren’t likely to spiral out of control. We showed in a recent commentary (Halloween and Christmas for Markets) how the energy intensity of consumption has slowed, such that consumption, particularly in the form of retail sales, can continue displaying broad-based strength (as it has) without influencing, or being influenced by, oil prices.

Supply is tight, but global oil demand is struggling to return to its pre-Covid trend

Rieder- Investing as monetary policy evolves | BlackRock

XLE Energy ETF broke above 2019 levels…Now making another run at new highs

www.stockcharts.com


5. Speculative Indexes Underperformance

The Daily Shot Blog Equities: Speculative stocks favored by the Reddit crowd have underperformed sharply in recent weeks (2 charts).

https://dailyshotbrief.com/the-daily-shot-brief-january-3rd-2022/


6. Twitter Stock Chart -45% from Highs.

TWTR Technical levels– hits 200day moving average on long-term weekly chart last time it broke thru to downside was Covid

www.stockcharts.com


7. Global Value Stocks Sink Again to Well Below 1999 Internet Bubble Days.

Bloomberg

By Abhishek Vishnoi

https://www.bloomberg.com/news/articles/2022-01-03/cheap-stocks-to-finally-have-their-day-in-2022-investors-say?srnd=premium&sref=GGda9y2L


8. Hydrogen Stock Returns 2020 vs. 2021

WSJ

WSJ By 

Rochelle Toplensky Follow

https://www.wsj.com/articles/a-bad-year-for-hydrogen-stocks-was-a-good-year-for-hydrogen-companies-11640865603


9. Be on the lookout for these fitness trends in 2022

NY Times

In 2021, New York’s Housing Market Made a Stunning Comeback- By Stefanos Chen  In 2021, New York’s Housing Market Made a Stunning Comeback – The New York Times (nytimes.com)


10. Ryan Holiday-9 Rules for a Better Life

https://www.linkedin.com/in/ryanholiday/