Topley’s Top 10 – September 27, 2023

1. Most Hated Stocks Down Over 10%

From Dave Lutz at Jones Trading A Goldman basket of the most-shorted stocks is down more than 10% this month, handing bears with handsome profits.

2. More Small Cap Data….Russell 2000 Average Stock -33% from 52 Week High

3. Small Cap Getting Oversold on RSI 28….Pulled Back to Previous May Lows

4. Cintas Measure for Economy and One of the Best Performing S&P Stocks for the Last 25 Years

Cintas -10% fast, this is chart to watch for economic slowdown.

5. Consumer Staples Acted Well Yesterday But Not a Great Chart Yet

XLP Defensive Staples Sector ETF…50day thru 200day to downside …breaks June lows.

6. If We Had A Top This Will Be a Historical Chart

7. PKW Buyback Stock ETF Failed to Make New Highs….+7% 2023

PKW +7% YTD vs. S&P +14%

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PKW Historical Performance-Marketwatch

8. Target closes 9 stores in response to retail theft, adds locked cases at some stores

Brooke DiPalmaRetail theft is now a $112 billion problem, a National Retail Federation report found.  Target (TGT) is taking action in response to retail theft.

On Tuesday the big box retailer announced plans to close nine stores, effective Oct. 21.

“We cannot continue operating these stores because theft and organized retail crime are threatening the safety of our team and guests, and contributing to unsustainable business performance,” the company said in a statement.

9. Target Chart Ugly….Breaks Through Previous 2022 Lows….$250 High to $109 Last

10. Mental Imagery: Going to the Movies in Your Head

Psychology Today How visualizing the future can help professional athletes and you. Anna-Lisa Cohen Ph.D.


  • Mental imagery can help people like elite athletes to improve their performance in a competitive setting.
  • Mental imagery often involves not just seeing what will happen but also feeling it in the body.
  • Individuals can prepare for stressful events of all kinds by employing mental imagery.

I grew up in Winnipeg, Canada. Hockey was in our DNA. On August 9, 1988, the unthinkable happened. The Edmonton Oilers traded hockey player Wayne Gretzky, known widely as “The Great One,” to the Los Angeles Kings. I remember watching Gretzky attempt to speak at the press conference, slumped over a mass of microphones and dabbing at his eyes repeatedly.

While it was difficult for Edmonton and the rest of Canada, Gretzky being in L.A. breathed new life into the sport. Suddenly, arenas filled up with eager new warm-weather fans.

Most commentators acknowledge that among his many strengths as a player, one of Gretzsky’s greatest assets was his unique mental game. In what has become a staple of inspirational posters and MBA seminars, Gretzky is famously quoted as saying, “I skate to where the puck is going to be, not where it is.” It was like he was some kind of hockey fortune teller. He just knew where the puck was going to go.

Not all elite athletes have this type of built-in sixth sense, but there is a wide consensus that we can all benefit from training our minds to visualize the future. Jack Nicklaus, considered one of the greatest golfers of all time, once wrote, “Before every golf shot, I go to the movies in my head.” He explained that these mental simulations of each shot were critical to his success.

Harvard psychologist Stephen Kosslyn is known for his pioneering work in the field of visual cognition, most notably on mental imagery or reproductions of visual images in the absence of the stimuli themselves. A great deal of research has shown that a stronger command of mental imagery improves our ability to perform in competitive situations—including athletics.

The success of mental imagery seems to depend on the ability to conjure vivid images, which come more naturally to some of us than others. Because this is such an important ability, psychologists have methods for evaluating how easily a person can use mental imagery, which they measure on a “visual imagination spectrum.” The categories range from an “image-free imagination” all the way up to “extremely vivid visual imagery.”

In sports, mental visualization is not only visual; it also frequently involves kinesthetic imagery, or the ability to anticipate how it will feel to perform a certain action, like hitting a perfect serve in tennis or making the perfect free throw in basketball. 

There can be a dark side for those with an especially vivid imagination. In 2020, my colleagues and I conducted a study that showed that when we vividly imagine ourselves carrying out a future event, hours later, we may falsely believe that we actually carried it out when, in fact, we only imagineddoing it. This is a failure of reality monitoring, and it happens all the time.

For example, while at work, you might think to yourself, I really need to take my medication when I get home this evening. When you form this thought, you picture yourself opening the medicine cabinet, pouring some water into a porcelain cup, and swallowing the pill. Then, later in the evening, you think about taking your medication, and the image from earlier in the day (medicine cabinet, water, porcelain cup, pill) comes to mind, and you mistakenly conclude that you already took your medication. An earlier intention to take your medication has suddenly been mistakenly classified as a real action.

Notwithstanding the errors that sometimes occur with mentally visualizing future events, the benefits of mental simulation extend way beyond sports. We can use it in any domain. For example, when you simulate yourself performing well in a pitch for your genius new start-up idea, it activates and strengthens the regions of the brain responsible for its real-life execution.

Whether you are visualizing yourself playing sports or imagining the speech you will make at your best friend’s wedding, you are priming your brain on how to respond in the real moment. The neural pathways are getting practice for the real event.

Although much of the popular advice advises us to “be present,” our ability to disengage from the present and imagine the future is one of our most extraordinary gifts as humans and underlies some of our greatest achievements.